Bachelor's Degree : Marketing and Sales

Zhejiang University of Finance & Economics

Teaching Language English
Tuition Fees ¥ 16000
Duration 4 years
Starting From Autumn 1/9
Entry Requirements Senior High School
Application Deadline 30-Jun
Application Fee ¥ 600
Application Service Fee ¥ 0
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Course Overview

Providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Sales and marketing courses in this certificate program encompass the foundation of the most important areas in sales and marketing, including the fundamentals, advertising, consumer behavior, and personal selling. Students will obtain valuable knowledge and skills in marketing and customer service to pursue entry and mid-level positions in a wide range of fields and industries.

Program Learning Outcomes

  • Comprehend the various elements of the sales and marketing fields and apply them to real-life situations.
  • Describe how the Internet is changing marketing for all businesses.
  • Identify market segments and target markets.
  • Comprehend the basic marketing concepts and the four P’s: Price, Promotion, Place and Product.
  • Recognize the importance of understanding customer needs and expectations as well as customer service.
  • Distinguish the key components of advertising and their impact to the business.
  • Demonstrate the ability to use on-line resources to research and prepare written and oral assignments

This course builds on the theories and principles of marketing with a focus on sales management.

Sharing much of its content with the MSc in Marketing, choosing to study this dynamic blend of marketing and sales will bring increased employment opportunities in this rapidly growing field.

♦1- One Photocopy of the Data Page of your Passport.


♦2- Official Transcripts.


♦3- Certification of the Senior high school.


♦4- Language Proficiency Certificate (if have any Language Certificate).


♦5- One Photocopy of Physical Examination.


♦6- Study/Research Plan (Not Less than 800 Words).


♦7- Two Recommendation Letters from Professors.


♦8- Certificate of Non-Criminal Record.


♦9- Financial Certification (5000USD or Above).


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