Bachelor's Degree : Marketing

Wuhan University

Teaching Language English
Tuition Fees ¥ 23000
Duration 4 years
Starting From Autumn 1/9
Entry Requirements Senior High School
Application Deadline 20-Jun
Application Fee ¥ 600
Application Service Fee ¥ 0
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Course Overview

An emphasis on digital and data-driven marketing makes this degree stand out from more traditional courses offered elsewhere. You’ll learn about contemporary digital marketing techniques and how to integrate them with offline methods. You’ll also learn how to analyse big data in order to measure the success of campaigns and identify trends to inform effective marketing decisions. The one-year industry placement is a great opportunity to put your learning into practice in the workplace and develop your skills. You’ll also gain practical experience through classroom-based activities such as devising and running a real digital campaign for an organisation and taking part in an innovative simulation exercise. You’ll learn from expert academics who are at the forefront of research into digital marketing and marketing analytics, as well as from industry guest speakers. The course is accredited by the Institute of Direct and Digital Marketing, reflecting its relevance to today’s marketing profession.

Career prospects

Many of our former students enjoy a variety of marketing focused roles, including:

  • Marketing Strategist
  • Public Relations Officer
  • Marketing Executive
  • Account Executive
  • Media Assistant
  • Marketing Coordinator
  • Assistant Brand Manager
  • Media Account Executive
  • Marketing Analyst
  • Marketing Specialist
  • Sales and Events Co-ordinator
  • Sales Manager

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

♦1- One Photocopy of the Data Page of your Passport.


♦2- Official Transcripts.


♦3- Certification of the Senior high school.


♦4- Language Proficiency Certificate (if have any Language Certificate).


♦5- One Photocopy of Physical Examination.


♦6- Study/Research Plan (Not Less than 800 Words).


♦7- Two Recommendation Letters from Professors.


♦8- Certificate of Non-Criminal Record.


♦9- Financial Certification (5000USD or Above).


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